“Self-worth is at the core of the psychology that surrounds the issue of identity” (p. 214). “The caring about reputation is just part of the human struggle for recognition. We care about what others think of us simply because we need their approval to exist.” (p. 223).
(Both quotes come from Rochat, P., 2009. Others in Mind: Social Origins of Self-Consciousness. New York: Cambridge University Press, p. 157).
So writes my friend Philippe Rochat (2009):
I would argue that much of the possession game is to seduce others, or at least gain recognition from those we select to maintain social closeness with, gaining reputation and social ascendance over them. Possessions, the ways we possess and how we display or carry them, are instrumental in our constant attempt at controlling what people see of us. We incorporate all of our possessions as part of “Me,” in William Jame’s sense, “Me” as a conceptual and constructed notion of self that is projected into the public eye for evaluation.
Another way to say the same: we arrange our possessions with rhetorical sagacity and with an audience in mind.
See: Rochat, P. (2009). Others in Mind: Social Origins of Self-Consciousness. New York: Cambridge University Press, p. 147.
The Mind Cult 