Tag Archives: q-methodology

How is a Possession “Me” or “Not Me”?

Kleine, S. S., Kleine, R. E., & Allen, C. T. (1995). How is a Possession “Me” or “Not Me”? Characterizing Types and an Antecedent of Material Possession Attachment. Journal of Consumer Research. http://doi.org/10.1086/209454

The researchers carried out two studies in which they interviewed adults (N=30 for the first one, N=24 for the second one), using Q-methodology to describe their attachment to objects across a number of variables or “factors.”

The authors found that study participants felt strongly attached to some possessions that they liked, were proud of, or felt that expressed who they were. Participants tend to keep these possessions, at least as long as they feel they represent them; when they stop having this positive valence, they get rid of them. However, there seems to be a group of possessions that participants did not like anymore and, more importantly, felt not connected with. However, they did not dispose of such “not me” possessions. Those were the possessions that were gifts, or that were personally linked to a significant person. Thus they found that 52 percent of the “not-me” possessions were gifts. “Apparently, gift receipt adds a layer of affiliation that makes even not-me objects more difficult to dispossess.”

This study shows an interesting approach to ownership that is certainly different from the stuff I’m used to read.  For starters, it was carried out with adult participants and it was published in a “Journal of Consumer Research”. Therefore, the authors do not deal with cognitive-developmental issues. The methodology seems to me obscure and not very rigorous, although I confess I’m no expert in Q-methodology. Some of the conclusions strike me as outright arbitrary. However, it was worth the read.